Branding & Strategy
Unlock the full potential of your brand with our suite of tailored branding solutions. From visual identity to strategic positioning, we bring your brand vision to life.
Visual Identity
Logo, Business Cards, Brand Guidelines & Brand Presentations
Content Strategy
Brand Messaging & Voice, Content Strategy creation, Content Calendars
Positioning & Targeting
Target Persona Creation, Market Analysis, Brand Positioning
Rebranding
Refresh and evolve your brand identity.
Planning & Roadmap
Roadmap, Brand Audits, KPI Reporting, Budgeting , Marketing Mix
Employer Branding
Consulting and solutions to retain top talent.
6
Ways How Branding
Can Help Your Business
01. Logo design
Your logo is the heart of your brand. A well-designed logo shows what you stand for and helps people to remember and recognise your brand. Different colours and fonts can make people feel certain ways about your brand (check “psychology of colour” and “font psychology” for details). The best practice is consistently incorporating it across all marketing materials, making it visible but not too overpowering to look professional and genuine.
02. Corporate Identity Kit
e.g. Business Card, Brand Guidelines, Brand Presentation, Letterheads
Having a corporate identity kit is crucial for brand consistency. Brand Guidelines offer a clear roadmap for internal teams, ensuring everyone is on the same page. Externally, a Brand Presentation enhances your brand’s credibility, portraying a polished and sophisticated image. Printed materials such as brochures and business cards are perfect at tradeshows for B2B engagements and at point-of-sale locations for B2C interactions.
03. Content Strategy
Just as sales teams don’t jump straight into selling but first build rapport with clients, an effective content strategy nurtures relationships. High-quality content primarily enhances loyalty and advocacy, keeping audiences engaged for longer. Even at the initial ‘awareness’ stage of the sales funnel, relatable content can increase the likelihood of conversion. By leveraging emotional appeals, you connect with the audience on a deeper psychological level. Such connections are vital since many purchase decisions are driven by emotion.
04. Positioning & Targeting
Branding isn’t just about looking good; it’s about being in the right place with the right message. By creating a clear Target Persona, you understand who your audience is and what they desire. Market Analysis allows you to grasp the business landscape, identifying where opportunities lie. With this knowledge, Brand Positioning ensures you occupy a distinct space in the market, differentiating you from competitors. These elements combined ensure your brand resonates with the right people, driving growth and success.
05. Rebranding
Evolution is a natural part of business growth. As markets shift and audiences evolve, there comes a time when your brand may need a refresh or a complete transformation. Rebranding isn’t just a facelift; it’s about realigning with your core values, current objectives, and the expectations of your audience. It’s a way to rejuvenate your image, re-establish trust, and reposition yourself in the market. By rebranding, you ensure your business remains relevant, resonates with your audience, and stands out in an ever-changing landscape.
06. Planning & Roadmap
Setting out on a journey without a map can lead to costly detours. In the world of branding, a well-defined Planning & Roadmap is that essential map. It starts with a Brand Audit, understanding where you currently stand. With clear KPI Reporting, you track progress and measure success. Budgeting ensures money is spent wisely, while the Marketing Mix defines the perfect blend of strategies to reach your audience. Together, this roadmap not only guides your branding efforts but ensures every step taken is strategic, efficient, and aligned with your business goals.
Transforming Brands, One Story at a Time
The theories and strategies of branding come alive when put into practice. Dive into a selection of our proudest projects below, where we’ve partnered with businesses to craft memorable brand identities and stories.
